Use Case Summary

Vertical
HIGH TECH
Region
AMERICAS
Version
CLASSIC


Electronics for Imaging, Inc. is an international company that specializes in digital printing technology
"Adobe Campaign is enabling us to increase the volume and effectiveness of communications through automation and better scale with our growing product portfolio."
Naomi Liu
Senior Manager, Marketing Operations, EFI


YEAR PUBLISHED
2018

Soundbite

Adobe Campaign helped Electronics For Imaging, Inc. (EFI) scale their communications and marketing strategy to fit their growing product suite, enabling the sales team to prioritize outreach and work more efficiently. In one year using Adobe Campaign, EFI increased their total volume of sales leads by 7% and their number of sales opportunities by 10%, indicating higher-quality leads are attracted to the new experiences.

CHANNEL(s)
  • Email
SOLUTION(s)
 
USE CASE(s)
  • Cross-Channel Orchestration
  • Customer Journey Management
  • Email Marketing