Use Case Summary

Vertical
RETAIL
Region
EMEA
Version
CLASSIC


Auchan:Direct is the largest online grocery delivery website in France
"We have a very different set of customers, from very young, to retirees, to families. It's really diverse. We use Adobe Campaign to measure customer lifetime value and monitor loyalty"
Marc Rousseau
Head of Data & Growth, Auchan:Direct


YEAR PUBLISHED
2018

Soundbite

Auchan:Direct, one of France’s largest retailers and provider of delivered groceries, uses Adobe Campaign to examine and measure the lifetime value of their customers more closely and make an impact. Some of the most effective campaigns are when a customer has had an issue. Messages are personalized to improve the experience, whether a delivery was late or an item in the order was missing.

CHANNEL(s)
  • Email
  • Push
  • SMS
SOLUTION(s)
 
USE CASE(s)
  • Customer Journey Management
  • Email Marketing
  • Loyalty Program
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