Use Case Summary
Vertical
RETAIL
RETAIL
Region
APAC
APAC
Version
CLASSIC
CLASSIC
Accent Group is the regional leader in the retail and distribution of performance and lifestyle footwear, with over 420 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand
"We started our journey with Adobe Campaign, then added Adobe Analytics, Audience Manager and Ad Cloud to close the loop on that seamless digital experience."Mark Teperson
Chief Digital Officer, Accent Group
YEAR PUBLISHED
2018
Soundbite
Accent Group is the largest footwear retailer in Australia and New Zealand, having 450 stores, plus a massive online presence. Adobe Campaign allows the team to communicate to 80% of the population within hours, which was never possible before. The entire customer journey is covered by coordinated communications from Adobe Campaign.
CHANNEL(s)
- SMS
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Email Marketing
- Adobe Integrations