Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
EMEA
Version
STANDARD


Accor Hotels is a French multinational hospitality company that owns, manages and franchises over 4200 hotels, resorts, and vacation properties in 100 countries
"Adobe Campaign helps us take customer data, anticipate what guests need, and then personalize their journeys in real time with targeted offers and information."
Romain Roulleau
Senior Vice President, E-commerce and Digital Services, AccorHotels


YEAR PUBLISHED
2017

Soundbite

Accor Hotels uses Adobe Campaign to connect directly with guests through multiple channels, sending timely and relevant email, SMS and push notifications based on browsing interests and individual preferences (online and offline).

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CHANNEL(s)
  • Email
  • Push
  • SMS
USE CASE(s)
  • Customer Journey Management
  • Personalization
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