Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
EMEA
Version
CLASSIC


Scandinavian Airlines is the flag air carrier of Sweden, Norway and Denmark, operating 169 aircraft to 123 destinations Adobe Campaign, Adobe Target, and Adobe Analytics work in-sync to provide
"Adobe Campaign allows us to power real time offers across channels that are relevant and personal and also based on customer insights and business rules."
Malin Nygren
Head of Global Customer Marketing


YEAR PUBLISHED
2018

Soundbite

Scandinavian Airlines customers with personalized content, offers, and messaging across audience segments, channels, and devices. This omni-channel approach has driven a 2.4% incremental uplift in sales, a 14% increase in revenue per visit, a 51% to 70% increase in open rate, a 30% to 44% increase in click-through rate, and a substantial improvement in overall customer satisfaction.

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CHANNEL(s)
  • Email
SOLUTION(s)
   
USE CASE(s)
  • Email Marketing
  • Personalization
  • Adobe Integrations
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