Use Case Summary

Vertical
HIGH TECH
Region
AMERICAS
Version
CLASSIC


Garmin is an American multinational technology company delivering innovative GPS technology across diverse markets, including aviation, marine, fitness, outdoor recreation, tracking and mobile apps
"What used to take us days or weeks can now be done in one or two hours with Adobe Campaign."
Amanda Cichon
Internet Applications Manager, Garmin International


YEAR PUBLISHED
2017

Soundbite

Garmin used email marketing as a stepping stone for its own digital transformation. Garmin has customers across the globe, requiring communications in more than 50 languages. To meet the globalization needs, Garmin uses Adobe Campaign and AEM to streamline the content creation process and help save days and weeks in production time. Now, content is created one-time and is localized for different regions and languages, all while sending 110 million emails in their first year.

CHANNEL(s)
  • Email
  • Landing Pages
SOLUTION(s)
 
USE CASE(s)
  • Email Marketing
  • Adobe Integrations
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