Use Case Summary
Vertical
FINANCIAL SERVICES
FINANCIAL SERVICES
Region
EMEA
EMEA
Version
STANDARD
STANDARD
Loyalis is a specialist in income security and pension supplements based in the Netherlands
"Our conversion rate really went up and our time-on-site increased by more than 70%. People were interacting with our content because it’s really fine-tuned to their needs."Jerome Nicolaes
On-Line Consultant, Loyalis
YEAR PUBLISHED
2018
Soundbite
Loyalis utilized personalized customer journeys to improve customer conversion rate and increase the duration of website visits by 70%. By consolidating email, website, advertising, and customer service for a more holistic customer view, they used customer behavior insights from Adobe Analytics to deliver more relevant information from customer interactions in their emails.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Adobe Integrations