Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
AMERICAS
AMERICAS
Version
STANDARD
STANDARD
Pandora is an American music streaming and automated music recommendation internet radio service
"We're bringing even more personalization to Pandora with Adobe Campaign. We're really known for discovery, discovering that new artist or new song. We've partnered with Adobe to unleash that discovery outside of our product and app experience. We're powering those personal recommendations of new songs, new artists through emails, push notifications or other off platform marketing. It will extend that personalization power beyond our product."Chris Phillips
Chief Product Office, Pandora
YEAR PUBLISHED
2018
Soundbite
Pandora uses Adobe Campaign to deliver even more personalization outside the product experience. Building off their brand of discovering new music, Pandora unleashes personalized recommendations through email, push notifications and other off product marketing channels to connect you with that new artist, that new song, or new music experience.
CHANNEL(s)
- Push
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing
- Personalization