Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Titan Travel, a part of the Saga Travel Group, is one of the U.K.’s leading escorted holiday companies with trips covering all seven continents and itineraries ranging from rail journeys and river cruises, to small-group adventures and trips exclusively for solo travelers
"With automation and insights from journey start to finish, Adobe Experience Cloud helps our marketers look at the connection between emails and traffic or engagement to optimize the new loyalty campaigns."Ben Day
Director of CRM, Saga PLC
YEAR PUBLISHED
2018
Soundbite
Saga-Titan Travel implemented new Adobe Campaign, Target, and Analytics in six months, pulling together customer data from both online and off-line sources and building targeted campaigns for email, direct mail, and other channels. The Saga team can now run campaigns in an hour compared to 5 days with their previous systems. Targeted campaigns are yielding as high as 80% open rates as well as higher click-thru and activation rates.
CHANNEL(s)
- Direct Mail
- SMS
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Loyalty Program
- Adobe Integrations