Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
EMEA
Version
CLASSIC


Hostelworld Group is the world's leading hostel-focused online booking platform, with more than 11.5 million reviews across 16,500 hostel properties in more than 179 countries and with a website and mobile app operating in 19 different languages.
"The numbers speak for themselves. Adobe has had a tremendous impact on our digital marketing strategy. Before Adobe Campaign, we had a hard time sending 300 emails. Now, we send over 1 billion a year. And, even though we are sending more, we have a lower unsubscribe rate and a higher click-rate because of better segmentation, targeting, and personalization."
Otto Rosenberger
CMO, Hostelworld Group


YEAR PUBLISHED
2018

Sound Bite

With Hostelworld,, if a traveler decides to book a hostel in Barcelona, Campaign can deliver banners on the website or through the mobile app, featuring recommendations for exciting activities in the area.

Read story
CHANNEL(s)
  • Email
  • Push
  • Web
SOLUTION(s)
  
USE CASE(s)
  • Email Marketing
  • Personalization
  • Adobe Integrations
Download PDF