Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
AMERICAS
Version
CLASSIC


Overseas Adventure Travel offers adventure trips to a variety of destinations in Africa, Asia, Central America, Europe, the Middle East, South America, and the South Pacific
"Being able to integrate our email strategy with direct mail and use a cross-channel platform like Adobe Campaign has been a huge benefit for us."
Marlies Roberts
VP of Marketing Operations at Overseas Adventure Travel


YEAR PUBLISHED
2017

Soundbite

Utilizing email and direct mail through Adobe Campaign, Overseas Adventure Travel increased revenue by as much as 40% per campaign. Additionally, they increased opening and click-through rates from loyal members by up to 160% and 84%, respectively; overall, email campaign production speed grew by 50% and email open rates jumped from 25% to 60%.

CHANNEL(s)
  • Direct Mail
  • Email
SOLUTION(s)
 
USE CASE(s)
  • Cross-Channel Orchestration
  • Email Marketing
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