Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Virgin Holidays offers holidays worldwide with destinations including the USA and Canada, the Caribbean, Africa, the Middle East, India, the Indian Ocean and the Far East
"With Adobe Campaign, you can create one campaign with multiple channels, different touch-points and do different targeting based on results we’re seeing in real-time. We’re able to recognize customer’s preferred stores, so we saw retail appointments increase due to emails as well. "Chris Insall
Customer Communications Lead, Virgin Holidays
YEAR PUBLISHED
2017
Soundbite
Virgin Holidays got up and running within 6 weeks, streamlined their data management processes (consolidating 44 data tables with 2,000 variables to 7 data tables with 200 variables), improved their reporting visibility and increased conversions by 1.5x through personalization. Adobe Campaign’s contextual emails and single, accessible view of the customer helped Virgin Holidays achieve a 33% increase in revenue and a 66% jump in awareness.
CHANNEL(s)
- Direct Mail
- SMS
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Email Marketing
- Unica Replacement