Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
The Cosmopolitan of Las Vegas is a luxury resort casino and hotel on the Las Vegas Strip featuring 3027 rooms, a casino, retail and restaurant space, a spa and fitness facility, a 3200-seat theater, and meeting and convention space
"We were getting the mail out. That was our job. But, now we're analysts. We spent 5 days a week getting the mail out and not even on a timely basis. Now the team are analyzing campaigns and finding opportunities in the business where we can grow revenue."Brian Gress
VP Customer Relationship Management, Cosmopolitan Resort of Las Vegas
YEAR PUBLISHED
2017
Soundbite
In the competitive Las Vegas market, the Cosmopolitan has leveraged Adobe Campaign to switch the paradigm to being fully customer centric. The team is able to assign and personalize offers to individual customers, rather than segments of customers. They’ve increased the number of campaigns 50-fold, allowing for personalized journeys, rather than manually blasts, including triggering messages based on in-person gaming and entertainment activities.
CHANNEL(s)
USE CASE(s)
- Email Marketing
- Personalization